As Partner of Growth & Strategy at Campfire & Co, Christie bridges design and strategy to create unforgettable brand experiences. Her journey from architecture marketing to brand strategy has shaped a distinctive expertise in launching and elevating brands, from mission-driven nonprofits to mixed-use and multifamily developments to commercial office environments. With nearly two decades of experience, she brings together strategic thinking, creative leadership, and a genuine passion for helping organizations discover and articulate what makes them exceptional. Christie serves on the board of the VirginiaCEOs and is a frequent speaker on branding, design strategy, and communication, with past engagements at Architecture Exchange East, AIA Virginia's Leaders in Architecture & Business, IIDA Scholar Series, SMPS Virginia, Advertising Club of Richmond, and InUnison.